Prom on a Budget? Here’s Exactly When to Rent vs Buy Your Dream Dress

Prom 2026 is almost here. You have the date (or the squad), the tickets, and maybe even the appointments booked for hair and makeup. But there is one massive question looming over your entire budget: The Dress.

For years, the rule was simple. You went to the mall, you bought a gown, you wore it for five hours, and then it sat in your closet for the next decade. But things have changed. With apps like Rent the Runway, Nuuly, and Pickle, you now have options. You can borrow a designer gown worth $500 for less than the price of your ticket.

It sounds perfect. But is it?