The ultimate 2026 prom dress shopping guide. We break down shipping deadlines for domestic vs. overseas retailers and expose the truth about return policies for Lulus, Windsor, KissProm, and more.

This place has been, like, the online prom superstore since way back in '98, no cap. Literally the go-to for special occasion fits. They've seriously got the biggest stash of dresses, they ship super fast, and they've even teamed up with all the high-key designer brands you actually want. It's like, they owned the formalwear game for ages, setting up shop as a major vibe in the online world.

So, who actually runs the show now? Turns out, PromGirl is part of this bigger company called New Occasion Brands LLC. And get this: in 2017, a private equity firm called Milestone Partners basically bought a huge chunk of it. Think of it like a major glow-up, but for their bank account. This isn't just a fun fashion biz anymore; it's got some serious corporate vibes now, and that's super important for understanding their policies, especially the kinda sus return stuff.