Robin Robin

Don't Get Scammed! Your 2026 Guide to Safe Prom Dress Payments

Prom season is officially upon us! You’ve got the date, the pre-prom plans are in the group chat, and now… you need the dress. The perfect dress. The one that’s going to make your Insta feed absolutely iconic.

But before you drop that cash on a stunning gown you found on a random website, we need to have a talk. Low-key, the internet is a battlefield when it comes to formal dresses, and scammers are out there trying to turn your prom dream into a total nightmare. These aren't just small-time hustles; we're talking sophisticated operations that specifically target us—Gen Z—with deals that look too good to be true. Because they are.

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PromGirl Review: Stunning Dresses, Risky Returns

This place has been, like, the online prom superstore since way back in '98, no cap. Literally the go-to for special occasion fits. They've seriously got the biggest stash of dresses, they ship super fast, and they've even teamed up with all the high-key designer brands you actually want. It's like, they owned the formalwear game for ages, setting up shop as a major vibe in the online world.

So, who actually runs the show now? Turns out, PromGirl is part of this bigger company called New Occasion Brands LLC. And get this: in 2017, a private equity firm called Milestone Partners basically bought a huge chunk of it. Think of it like a major glow-up, but for their bank account. This isn't just a fun fashion biz anymore; it's got some serious corporate vibes now, and that's super important for understanding their policies, especially the kinda sus return stuff.

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